The business model of the 20th Century was one based on carrots and sticks; If you do this you will get this bonus and if you don’t then you will get nothing, apart from more work to do by an even tighter deadline! The strange thing is this worked and it was fairly successful as a motivator. As with time however, things have moved on and the carrot and stick motivator is being proved time and time again to be ineffective as a method of motivation and so some of the largest business’ in the world are turning their attentions to a new model.
